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Article – Bennett Institute: Weak ties: how casual social encounters contribute to well-being, and are good for business

24/06/2020

Article – Bennett Institute: Weak ties: how casual social encounters contribute to well-being, and are good for business

‘How to facilitate the brief, casual encounters that we used to take for granted? With retail and hospitality lockdown easements, will consumers consider the benefits of weak tie casual interactions, giving an unexpected lift to their well-being? More desirable from a public health perspective than the ‘efficient transaction’, as well as bringing much needed business to retailers.’

In this short blog, Dr Simone Schnall asks if the severely limited social interaction such as missing out on fun events, like family celebrations, going to restaurants, and other social activities has led to us understanding just how much such events serve a critical function in creating and maintaining the social bonds that are essential not just for psychological well-being, but also for physical health.
Topics: Mental and Emotional Health, Self Care, Social Distancing and Self Isolation

Time: 5 mins

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Dr Simone Schnall, Visiting Fellow

Simone Schnall

Dr. Simone Schnall is a Reader in Experimental Social Psychology at the University of Cambridge, and Director of the Cambridge Body, Mind and Behaviour Laboratory. She previously held appointments at Harvard University, the University of Southern California and the University of Virginia. Her research explores …   LEARN MORE